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From May 10 to July 31, 2014, China Wildlife Conservation Association, gongyi.sohu.com and Birdnet co-launched 2014 “Network Bird-Loving Week” in Sohu.com. “Network Bird-Loving Week” created a new interaction mode, inviting net friends to take part in through breaking a blockade for watching birds and bird quizzes. Totally 7.36 million real-name net friends took part in the events, which hit a record high.